Ascend2 Research Partner Program
Resources are shifting to data-driven marketing; the use of prospect and customer information to improve marketing performance. But 56% of marketing leaders say the most challenging obstacle to data-driven marketing success is the lack of data quality and completeness. How do marketing leaders plan to achieve data-driven marketing success in the coming year?
To find out, Act-On Software in partnership with Ascend2 fielded the Data-Driven Marketing Survey and completed interviews with 178 marketing leaders with roles ranging from Marketing Director to CMO.
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