Ascend2 Research Partner Program

How Leadership Plans to Achieve Data-Driven Marketing Success

Resources are shifting to data-driven marketing; the use of prospect and customer information to improve marketing performance. But 56% of marketing leaders say the most challenging obstacle to data-driven marketing success is the lack of data quality and completeness. How do marketing leaders plan to achieve data-driven marketing success in the coming year?

To find out, Act-On Software in partnership with Ascend2 fielded the Data-Driven Marketing Survey and completed interviews with 178 marketing leaders with roles ranging from Marketing Director to CMO.

Download the Report Now to Learn:

  • Top data-driven marketing objectives for team leaders
  • How marketing leaders rate their data-driven marketing performance
  • Common obstacles and challenges to data-driven marketing success
  • Importance of data quality and completeness
  • Most useful types of marketing data

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