Benefits from search engines still reign supreme for content marketing decision-makers.

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This study provides insight into the needs of content marketers and has exposed three major takeaways:

  1. Lead generation is now 2nd only to brand awareness as an objective, but it remains the most important metric for success.
  2. Search engine marketing (SEM) is considered the most effective paid channel for content distribution.
  3. 86% of content-marketing decision makers use external resources exclusively or in combination with outside specialists.


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